GRADIENT MSP
Brand Book
THE CLIENT
Gradient MSP makes billing reconciliation effortless for MSPs, helping them bill clients accurately in a fraction of the time.
Gradient MSP is a SaaS provider of MSP business automation on a platform called Synthesize. Their Billing Module, which allows MSPs to simplify their billing reconciliation each month, saves countless hours and headaches, and allowing MSPs to get paid for everything that they do. Their Alerts Module allows MSPs to stay on top of their vendor alerts, allowing them to see the alerts that matter to them right in their PSA, where they are mapped to appropriate ticketing queues and generated in a standardized format, ready to be actioned
THE PROCESS
Gradient MSP needed a brand book to cover the areas of
01 | CORPORATE LOGO
02 | CORPORATE TYPOGRAPHY
03 | TEXT HIERARCHY
04 | CORPORATE COLOR SYSTEM
05 | CORPORATE STATIONERY
06 | LOGO PLACEMENT
07 | GRID SYSTEMS
08 | SOCIAL MEDIA CREATIVE
09 | CHILD BRANDS
10 | VIDEO
11 | PPT PRESENTATIONS
The process of discovering their needs was relatively straight forward as they have a very established brand identity with many assets to speak to their image, voice and services. The team was lovely to work with and very accommodating in providing the assets needed to fill the pages of this layout. Companies with great culture not only succeed at providing warm environments for their people to grow and hone their craft but also deliver stellar product services that save their loyal time and ultimately money by automating important aspects of their business process.
That is the case with Gradient MSP and evident in their accommodating employees.
The brand book was built using Adobe InDesign.